Rwanda has secured the signing of a new deal with French footballing outfit, Paris Saint Germain for an undisclosed fee. Insiders from the French Giant’s indicates that the deal could be between €8 to €10 million

This isn’t the first time Rwanda would be pulling off this feat. Last May, it secured a $39million with Arsenal football club of England to feature its “Visit Rwanda” on the sleeves of the English club.

“We invest part of our tourism revenues in strategic collaboration such as the one with Paris St Germain because we understand the positive effect they have on the overall perception of the country globally,” said Clare Akamanzi, the Rwanda Board’s Chief Executive.

Through this deal, PSG will promote Rwandan products, while messages promoting Rwanda will be displayed on its women’s team kit and in the stadium.

Rwanda saw a 5% increase in visitors from the UK at the period it signed the deal without Arsenal. With this new deal with PSG, it will be hoping for a better outcome.

Culled from www.france24.com